Bags and cases from China

what is prada?
Prada S.p.A. (Italian pronunciation: [ˈpɾaːda]) is an Italian fashion label specializing in luxury goods for men and women (ready-to-wear, leather accessories, shoes, luggage and hats), founded by Mario Prada.
 
Development of Prada

Miuccia inherited the company in 1978 by which time sales were up to U.S. $450,000. With Bertelli alongside her as business manager, Miuccia was allowed time to implement her creativity onto design.[1] She would go on to incorporate her ideas into the house of Prada that would change it.[1]

She released her first set of backpacks and totes in 1979. They were made out of a tough military spec black nylon that her grandfather had used as coverings for steamer trunks. Initial success was not instant, as they were hard to sell due to the lack of advertising and high-prices, but the lines would go on to become her first commercial hit.

Next, Miuccia and Bertelli sought out wholesale accounts for the bags in upscale department stores and boutiques worldwide. In 1983, Prada opened a second boutique in Milan reminiscent to the original shop, but with a sleek and modern contrast to it. It was opened in the shopping district of Galleria Vittorio Emanuele II.

The next year, Prada released its definitive black nylon tote. That same year, the house of Prada began expansion across continental Europe by opening locations in prominent shopping districts within Florence, Paris, Madrid, and New York City. A shoe line was also released in 1984. In 1985, Miuccia released the “classic Prada handbag” that became an overnight sensation. Although practical and sturdy, its sleek lines and craftsmanship exuded an offhand aura of luxury that has become the Prada signature.

In 1987, Miuccia and Bertelli married. Prada launched its women’s ready-to-wear collection in 1989, and the designs came to be known for their dropped waistlines and narrow belts. Prada’s popularity skyrocketed when the fashion world took notice of its clean lines, opulent fabrics, and basic colors.

The logo for the label was not as obvious a design element as those on bags from other prominent luxury brands such as Louis Vuitton. It tried to market its lack of prestigious appeal, including the apparel, was its image of “anti-status” or “reverse snobbery.”
 

This Prada Army Green/bosco Backpack is made of a material “Vela”, a smooth nylon microfiber. It has padded shoulder straps which are length adjustable. There are two small pockets on the front and one large main compartment – the pockets have both a buckle closure and a magnetic snap. The main compartment also has a drawstri;

ng closure. The buckles are genuine Green leather. The silver hardware is engraved with “Prada”. The inside compartment features signature Prada lin

Prada S.p.A. is an Italian fashion label specializing in luxury goods for men and women (ready-to-wear, leather accessories, shoes, bags,and luggage and hats), founded by Mario Prada. The label is a status symbol. Like other brands, Prada battles counterfeiting, ensuring authenticity only from its official worldwide boutiques and online store.

You’ve no doubt by now seen Prada’s new ad campaign all over Hong Kong. Prada has hired Los Angeles-based Asian-American artist James Jean to Continue Reading »

Mario Prada started the Prada label in 1913. He designed and sold handbags, shoes, trunks, and suitcases though two boutiques in Milan, and had clients across Europe and the US. When the signature Prada suitcase, made from heavy, cumbersome walrus skin, proved to be ill suited for air travel, Prada concentrated on designing exquisite leather accessories and waterproof handbags.

In the 1980′s, other labels were creating designs that played on sexuality. Frilly, lacy, brightly colored garments that were low cut on top and short on the bottom were popular. Prada hit the runway in 1989 with its pret-a-porter collection, with elegant, simple pieces featuring clean lines, luxurious fabrics, and basic colors. The fashion world took notice, and Prada’s popularity skyrocketed.

By the 1990′s, Prada was a leading force in fashion. The garments and accessories were smart, sophisticated, and extremely high quality. Luxurious fabrics and simple styles, mostly in blacks, browns, grays, greens, and creams, became the signature Prada look. The apparel was sexy and spoke of confidence without revealing too much skin. Accessories included skinny leather belts, elegant high heeled shoes, and of course, the classic handbag.

In 1992, Miuccia presented the more affordable Miu Miu line, which targeted a younger consumer. More flowing shapes and earthy colors and prints set this collection apart, although the simple designs and classic appearance continued the quality of the Prada label. Soon after, the Prada Sport label was created, followed by a line of men’s wear and a lingerie collection.

The following year, in 1993, Prada received the Council of Fashion Designers of America award for accessories.

The Prada look has certainly evolved over the years, and Miuccia is credited with many innovations in fabric and design. She has added everything from mirror fragments to beaded latex to her garments, and experimented with Continue Reading »